Branch Marketing Executive

Job description

The Branch Marketing Executive will play a vital role in enhancing and strengthening the local marketing presence across Burton’s 37 branches. The role involves collaborating closely with branch teams to understand customer needs, managing social media content, updating branch website pages, supporting supplier and trade day initiatives, spotting branch-level promotional opportunities and supporting company marketing initiatives as required. This hybrid, field-based role is perfect for a proactive marketer with strong people skills, an in-depth understanding of B2B trade customers, and a commitment to making a meaningful impact.

Key Responsibilities

 Branch Engagement

• Conduct daily engagements with assigned branches (via in-person visits, phone calls, or WhatsApp groups) to understand customer preferences, product interests, and marketing gaps.
• Establish rapport and trust with branch managers and teams, acting as the local marketing liaison to Head Office.
• Collect monthly feedback through surveys (e.g., Google Forms) to inform campaign planning.

Social Media Management

• Create and publish engaging, localised content (at least two posts per week for each active branch) across Facebook, LinkedIn, and YouTube.
• Take branch photos and videos during visits to help produce authentic, real-time posts.
• Monitor and report on engagement (likes, comments, shares) using Meta Business Suite and Hootsuite, aiming for 2–3% engagement per post.
• Assist in planning themes for national campaigns and seasonal content.

Website & Digital Content

• Ensure the Burton Roofing website’s branch pages are accurate and up to date (e.g., products, events, hours).
• Use CMS platforms (e.g., WordPress) to update digital listings.
• Coordinate QR code promotions to track branch engagement.

Local Promotions & Events

• Identify and execute local marketing activities, such as offering discounts, hosting giveaways, or collaborating with local charities.
• Organise and support in-branch trade days, open houses, and community events.
• Coordinate event logistics: banners, flyers, signage, catering, and post-event surveys.

Supplier Campaigns

• Collaborate with suppliers to localise national campaigns.
• Ensure branches receive campaign collateral, updates, and briefings.
• Support POS (point-of-sale) material distribution and promotions.

Corporate Hospitality & Sponsorship

• Assist in organising corporate events such as golf days and match sponsorships.
• Promote activities via social media and post-event content.

Reporting & Collaboration

• Attend monthly strategy meetings with the Marketing Manager and branch leadership.
• Submit monthly reports on social media insights, local achievements, and suggested improvements.
• Support wider campaign rollouts and seasonal initiatives.

Requirements

Qualifications and Skills

• Experience: 3–7 years’ experience in field or regional marketing, ideally in the construction, building products, or B2B trade sector.
• Marketing Skills:
  • Confident content creator: photography, captions, and basic video editing.
  • Proficient with social media tools: Meta Business Suite, Canva, Hootsuite.
  • Basic CMS experience for website editing.
  • Familiarity with AI content tools (e.g., ChatGPT, Grammarly) is beneficial.
• People Skills:
  • Excellent interpersonal and communication skills.
  • Able to work independently and manage varied daily interactions.
• Attributes:
  • Empathetic, proactive, well-organised, customer-focused.