During the first three years, their first product, Joint-It Simple, completed its R&D phase and started production in 2014. By Autumn 2016, the company had a direct sales force on the ground in Ireland and the UK, with their first distributor appointed in France. Sales were heading for €1 million, and their paving jointing mortar was rapidly earning a best-in-class reputation among the hardscape, paving and landscaping trade. Personal contact and a strong emphasis on customer service, product training and support, helped the company to achieve listings to become the preferred choice of the pavers and landscapers.
Joint-It moved into a 28,000 sq. ft. factory in Milltown, Co. Galway in January 2017, and in September of that year the company exhibited at Marmomac – the largest stone show in Europe, for the first time. By the beginning of 2018, the company had implemented lean production principles seeing production double, five additional staff join the company and distributors added in six more countries.
Rapidly expanding internationally, distribution agreements have been negotiated in Canada, Israel, India and European markets including Belgium, the Netherlands and Germany. Joint-It Simple is now listed in over three hundred outlets in Ireland and the UK including Grafton Group, CRH and Glanbia; JP Corry and MacBlair in Northern Ireland; while in France, the product is listed with the Kingfisher Castorama group.
Visiting the Stone Show in Las Vegas in January 2018 led to the setting up of distributors in the USA in Connecticut and Washington State, with the first container shipped out before the end of April 2018. Joint-It Simple is rapidly earning listings with independent merchants in the USA as well as being available in some SiteOne Landscape Supply outlets. In Canada, Joint-It Simple is distributed by Rocvale.