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Regional Sales Director - South and South West
Job summary
Employer: BSS
Position: Regional Sales Director – South and South West
Salary: £Competitive + Bonus + Benefits
Location: Bristol, City of Bristol
Work arrangement: on-site
Employment type: full-time
Closing date: 17.07.2026
Job description
Are you a commercially driven sales leader who thrives on building high-performing teams and winning profitable business? This is your opportunity to take the reins of a regional sales operation within BSS, part of Travis Perkins plc, and make a tangible impact on growth, margin and market position.
About the role
As Regional Sales Director, reporting into Cath Mullin, Regional Director, you will lead and develop a regional sales team to deliver sales and profit targets in support of the company and regional business plan. You will balance strategic leadership with hands-on operational excellence, shaping the regional work winning strategy while building the relationships and team culture that turn opportunity into sustainable growth.
What you'll be doing
Lead and engage colleagues in delivering an industry-leading Stay Safe culture and new ways of working
Lead and implement the Regional Sales Strategy
Take responsibility for the effective management and direction of sales and profit through Account Managers, Technical Support, Regional Tender Office, Project Tracking, Hire, Industrial and QMS
Prepare an agreed regional and individual branch/territory sales plan and manage the resources under your control to meet its objectives
Proactively seek opportunities to continually improve processes and ways of working across the branch, region and business, maximising productivity and sharing best practice while maintaining a cost-effective approach
Provide input to the sales and profit budget and maintain a clear understanding of the market dynamics in your area
Establish revenue and margin targets that are both ambitious and achievable
Be a leader and role model through effective recruitment, development and performance management, setting clear objectives, work priorities and standards, and reviewing individual performance against these
Take advantage of the opportunities that arise through customer requirements to maximise profit for BSS
Establish and maintain effective working relationships between the sales teams, the BSS network and suppliers to maximise sales performance and customer potential
Build a network of contacts and customer partnerships through regular contact at all appropriate levels
Implement a defined account management approach for key customers to ensure all potential sales opportunities are fully exploited
Maintain a high level of personal engagement with critical decision-makers among top customers and suppliers
Influence and challenge senior-level stakeholders
Collaborate and align with Regional Directors, the Managing Director and fellow Sales Directors to ensure a unified, joined-up approach, contributing local and regional project intelligence to inform strategy
Support the implementation of change activity across the business, including system implementation, process improvement and proposition development
Continually evaluate commercial performance using data and KPIs, identifying risks and opportunities and using insight to drive improved outcomes
Lead a performance culture, driving for high performance, addressing poor performance quickly and challenging average performance, while coaching and developing your team to be at their best
What we're looking for
Essential
Demonstrable sales record in an external sales role
Experience of managing a target-driven external sales team
Previous management experience with the ability to lead, motivate and develop staff
Commercial awareness and the ability to produce and interpret basic financial and statistical information
Excellent relationship-building, communication and interpersonal skills, with the ability to relate to a broad spectrum of individuals
Excellent customer service skills
Good organisational skills with the ability to plan and prioritise the work of self and others
Good negotiation and coaching skills
Knowledge of sales processes, with the ability to implement and manage a project tracking system and a successful quotation follow-up system
Ability to engage with and create a team ethos
Ability to continuously challenge the status quo
Passion, drive and initiative to succeed
Preferred
Previous experience at Sales Director level
Good presentation skills
Knowledge of company procedures and products
Proven track record of delivering measurable improvement in a sales-driven, multi-site environment
Analytical mindset and resilience
Why BSS
We reward our leaders well. Alongside a competitive basic salary, you'll benefit from strong bonus earning potential, enhanced pension contributions that increase with length of service, a company vehicle, family medical cover and much more.
You'll join a business that backs its people, rewards results and gives leaders genuine scope to shape their region. If you're ambitious for what your team can achieve and want a role where your commercial decisions make a visible difference, we'd love to hear from you.
