A Digital Marketing Manager works with marketing teams to promote a business or brand’s products and services through social media, websites and apps. Their main duties and responsibilities include: Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising.
Building and maintaining a brand’s presence across multiple social media channels Creating, executing and monitoring marketing campaign budgets. Collaborating with media and sales teams to improve marketing results.
Coordinating with the digital marketing team to identify innovative growth strategies.
Preparing reports on the performance of marketing campaigns.

A graphic designer creates useful, meaningful, and functional visuals using various means of technology (eg Adobe Creative Suite). Responsibilities may include:
Developing visual assets to support a marketing campaign, Brochures & Literature, Social Posts, Advertising, Company Logos – images and signage and, in some cases, product design images.

This role is responsible for the execution of merchandising and marketing plans in line with the core brand strategies and implementing solutions that improve the operating model and provide features that support wider business opportunities. In addition, it identifies market insights via site analytics and regular competitor analysis to provide strategic recommendations to Senior team; capture and report market conditions to ensure that merchandising, content, and marketing relate to trends of Trade and Retail customers that inform trading plans; provide detailed analysis of key business drivers and KPI reporting to ensure contribution targets are achieved, whilst working collaboratively with other teams to secure supply chains, and deliver excellent service through the execution of co-operative plans.